Our Product Vision

We are dedicated to providing industry-leading secure ticketing, identity, payments and data management for the UK’s Local Authorities and commercial transport operators

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Local Authorities

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Our Products

As the leading provider of software solutions for public and private sector transport management and smart ticketing, for nearly 20 years Unicard’s products have been trusted by millions of passengers to get them where they need to be. Since we started in 2003, a wide range of local authorities, transport operators and hardware manufacturers have depended on our capabilities in strategy, design, development, testing, and delivery.

Smart Office

Complete cardholder and scheme management for local authorities and private operators that is configurable, flexible and future-proofed.

  • Our reliable, industry-tested cardholder/customer management system is ABT and MaaS-ready
  • Extensible and flexible to manage a wide variety of business logic and scheme types, including both commercial and concessionary
  • Features powerful customer relationship management and service centre workflow features whilst respecting user privacy
  • Fully integrated with your existing systems and data, as well as third parties through our API
  • Token-agnostic support can mix ITSO smartcards, mobiles, barcodes, biometrics, and licence plates in the same scheme

HOPS Suite

Industry-leading, MaaS-ready HOPS with real-time two-way integration, useful feature extensions, and open data support

  • Able to store billions of transactions and tested up to 1200 transactions per second
  • All stored data is available to export in real-time through our class-leading API
  • Experienced in data migration from existing HOPS, and with support for open data standards and MaaS usage
  • Seamlessly integrated with Smart Office, but also works with any third party CMS
  • Easy-to-use management interface and reporting engine

Smart Mobility

Easily integrate, track and manage modern mobility data within cities for policymaking and compliance monitoring

  • Captures data from bikeshare, eScooters, dockless bikes, DRT, EVs and more to simplify the complex mobility landscape
  • Dedicated reporting app provides easy visualisation of usage patterns, popular routes, and activity hotspots for both real-time and historical data
  • Enables better policymaking, byelaw compliance monitoring, evidence to track scheme effectiveness and social inclusion, and anti-social behaviour prevention
  • Offers easy integrations with transport operators through a single, consistent data standard developed in partnership with local authorities and mobility providers
  • Uses open data exports to integrate service data with customer apps and existing BI tools

Rail Suite

Middleware platform that enables the retail of UK rail tickets

  • Easily include rail ticketing in your transport ticketing mix or MaaS packages
  • Opens up a new revenue stream through rail ticket retail commissions
  • Reduces time to market for hardware vendors
  • Device-agnostic SDKs for servers, local terminals, TVMs and smartphones
  • Increases your innovation capacity for rail, and reduces dependency on limited incumbent providers

Mobile App

24/7 account management, tickets and travel information for local travellers

  • Available for iOS and Android devices
  • Integrates with journey planning, real-time data, services, timetables and more
  • Enables customers to easily purchase and collect ITSO travel tickets online
  • Offers on-the-go account management, customer care, and personalisation
  • MaaS-ready integrations with third party service providers included out-of-the-box


Turn-key smart ticketing schemes for elderly, disabled and educational concessions with commercial opportunities and advanced metrics

  • Reduce administration overheads for scheme management with our simple, fully integrated components and managed services
  • Get better auditability and usage information through data collection and reporting across the scheme
  • Modern interfaces for customers and staff members that are accessibility compliant
  • Easily add commercial products to existing concessionary schemes
  • Use smartcards to support an array of uses outside of travel like leisure, services, or identity management

Our Product Strengths

  • Proven

    We have 20 years’ experience and are trusted by millions of passengers every day. We’re experts in reliability, security, and privacy.

  • Integrated

    Each product is fully integrated with the rest of our product suite, your existing applications, processes and data, and our partner solutions.

  • Easy-to-use

    We specialise in intuitive user-centric design, creative technical solutions, and easy-to-use passenger-friendly features.

  • Advanced

    We have industry-leading features, flexible configuration and custom development options, and an ongoing R&D programme.

Our Product Team

We strive to bring the best out of our Unicard products suite by:

  • Developing a clear strategic vision for each product based on market research, our expertise, and regular customer feedback sessions 
  • Ensuring integration between each Unicard product, and with data sources both internal and external to deliver powerful, modern solutions that are more than the sum of their parts 
  • Building better customer and partner experiences through applications that are easy to use, build and manage 
  • Continuously improving and developing new solutions on top of our strong foundation, searching out new technologies and better ways of doing things 
  • Alex Sbardella
    Head of Product
  • Will Howard
    Digital Experience Manager